Using Best Practices to provide an opportunity for interaction to maximize behavior Metrics. For this ad campaign Standard banner series we designed and coded in Flash using ActionScript2 and 3, Internal studio and GreenSock Class libraries for compelling animation. In building out creative so it is in line with achieving the campaign's objective. I worked from multilayered design concepts. Assets used: Storyboards, SWFs, FLAs, JPGs, layered PSDs, Fonts and any additional elements for the additional functions. Using Ad Serving and Tracking - (Digital campaign management) A "ClickTag" method to track impressions and user clicks on these Flash units.
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