Using Best Practices to provide an opportunity for interaction to maximize behavior Metrics. For this ad campaign Standard banner series i coded in Flash using ActionScript2 and 3, Internal studio and GreenSock Class libraries for compelling animation. In building out creative I worked from multilayered design concepts. Assets used: Storyboards, SWFs, FLAs, JPGs, layered PSDs, Fonts and any additional elements for the additional functions. Using Ad Serving and for Tracking - (Digital campaign management) we use Google's DoubleClick Studio. "ClickTag" method to track impressions and user clicks on our Flash units. Target's Rich Media Campaign Builds and Data Passing and Visibility Metrics in AS2 and AS3 to ensure a smooth production and QA process.
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